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Andrew Kimmell

Recent Posts

Introducing TextUs for Drift: Conversational Text Messaging is Here to Help You Build Better Relationships Now

Posted by Andrew Kimmell on Dec 18, 2018 8:00:00 AM

A few years ago, listening to the Seeking Wisdom podcast, I heard Drift CEO David Cancel say “your website is like your store,” and it all clicked. Our websites are like our physical brick and mortar stores, and we're creating an experience for every customer who visits, just like we would if we were meeting in person.

If we thought about our websites that way, we’d do things a little differently.

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Topics: conversational SMS campaings, Marketing, SMS, Mobile, Sales Acceleration, sales, Partner Network, marketplace

How to Send Conversational SMS Campaigns Without Sounding Like a Mass Marketer

Posted by Andrew Kimmell on Nov 16, 2018 3:56:40 PM

Business texting, like any business communication, is a dance between selling and information, between friendliness and respect, between brevity and thoroughness. In this dance, the difference between you and a mass marketer is how much attention you pay to your partner.

A mass marketer isn’t concerned with a personal connection or a tailored approach. You can be different.

An attentive conversational texter asks: is my goal a response, a time for a call, a yes or no? Am I adding value? Do I sound like a human? Once you know your objective, figuring out what to say, directly, without flash, comes easy.

Here’s how to send conversational SMS campaigns without sounding like a dreaded mass marketer.

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Topics: conversational SMS campaings, Business Texting, meeting booking, 101 Text Message Templates, SMS, Marketing, sales, Sales Acceleration

Introducing the Business Texting Framework

Posted by Andrew Kimmell on Dec 22, 2017 8:35:48 AM

A New Communication Strategy for the Mobile World

In the past decade, we’ve entered a new frontier: the mobile world. People are on-the-go, constantly connected, and expect services on-demand.

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Topics: Business Texting, Staffing and Recruiting, Customer Service, Sales Acceleration, Text Messaging