Loyal Source, a staffing firm largely serving government clients, knew that phone and email outreach wasn’t working. Their candidates stopped responding to calls and were increasingly opting out of emails.With Baby Boomers aging out of the workforce and Millennials aging in, texting has become the preferred method of communication for more and more of Loyal Source’s contacts.
By integrating business-class texting platform TextUs with Bullhorn, their existing applicant tracking system (ATS), Loyal Source improved their response rates, slashed sourcing time, and boosted productivity.
TextUs helped Loyal Source provide more personalized customer service to their contacts through targeted broadcast text messages. Recruiters also strengthened relationships, responded more quickly, and were held accountable for their text communication through the Bullhorn + TextUs integration.
The Challenge: Loyal Source was seeing diminishing returns on their phone and email outreach.
Loyal Source provides staffing solutions for government contracts, placing top contingent healthcare, engineering, and IT professionals in all 50 states. The company has been growing steadily since 2009 but started to see diminishing returns on their phone calls and email outreach.
Loyal Source knew candidates responded to text messages and had tried single-user texting software in the past, but they were searching for a better solution. The other texting tools did not track messages in their ATS which created blind spots for tracking applicant communication. Loyal Source needed all recruiters to be text-enabled, and they wanted all text communication to be logged automatically in Bullhorn.
The Solution: With TextUs + Bullhorn, Loyal Source decreased time spent looking for candidates by 33% and increased overall recruiter productivity by 50%.
By implementing TextUs and integrating the texting tool with Bullhorn, Loyal Source did more than just boost their response rates from candidates. They streamlined their recruitment process, leveled up their customer service, and enjoyed greater team success.
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