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How to Send Conversational SMS Campaigns Without Sounding Like a Mass Marketer

Posted by Andrew Kimmell on Nov 16, 2018 3:56:40 PM

Business texting, like any business communication, is a dance between selling and information, between friendliness and respect, between brevity and thoroughness. In this dance, the difference between you and a mass marketer is how much attention you pay to your partner.

A mass marketer isn’t concerned with a personal connection or a tailored approach. You can be different.

An attentive conversational texter asks: is my goal a response, a time for a call, a yes or no? Am I adding value? Do I sound like a human? Once you know your objective, figuring out what to say, directly, without flash, comes easy.

Here’s how to send conversational SMS campaigns without sounding like a dreaded mass marketer.

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Topics: Business Texting, Sales Acceleration, SMS, Marketing, sales, 101 Text Message Templates, meeting booking, conversational SMS campaings

5 Text Messaging Templates to Kick Off a Conversation

Posted by TextUs Team on Jul 31, 2018 9:25:00 AM

Nowadays, it’s expected that businesses use text messaging. In fact, 64% of customer prefer text messaging over voice when it comes to customer service. Because texting for business has become the norm, you can use it much in the same way you would phone or email to get a conversation with a prospect going. The biggest difference? That’s right -- people actually read their text messages.

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Topics: Business Texting, Text Messaging, Sales Acceleration, SMS, Marketing, sales, 101 Text Message Templates