Meridian Technologies, an IT staffing firm, knew the power of texting. “If you’re not texting candidates, you’re behind the eight ball,” said Justin Van Tassel, Director of Recruiting, Talent Acquisition, Training & Development.
Their recruiters were using their personal cell phones to text with prospects and candidates and seeing great response rates over email and phone outreach alone.
But not everyone was comfortable using their personal cell phones, and as a result, Meridian wasn’t able to adopt text messaging company-wide. What’s more, when the staffing firm was using a BYOD (bring-your-own-device) model, management had zero insight into the quality, frequency, and efficacy of text outreach. This left a big hole in their analytics.