Let’s be real: cold calls are old-fashioned and awkward, and don’t get results. We don’t like cold calling. Your customers don’t like cold calls. But phone calls are still an important tool. You can make calls more powerful by being strategic about when you use them.
When you combine a well-timed text with a call, you get the double benefit of the quick casualness of text and the warmer connection of a real voice. Think of texts and calls as partners getting the same job done in different ways. So let’s look at how to make that partnership successful.