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Tired of Making Cold Calls? Learn How to Make Warm Calls with the Text + Call Double Punch

Posted by Nate Bishop on Jan 28, 2019 1:05:08 PM

Let’s be real: cold calls are old-fashioned and awkward, and don’t get results. We don’t like cold calling. Your customers don’t like cold calls. But phone calls are still an important tool. You can make calls more powerful by being strategic about when you use them.

When you combine a well-timed text with a call, you get the double benefit of the quick casualness of text and the warmer connection of a real voice. Think of texts and calls as partners getting the same job done in different ways. So let’s look at how to make that partnership successful.

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Topics: conversational SMS campaings, TextUs Voice, real-time communication, SMS, Text Messaging

Introducing TextUs for Drift: Conversational Text Messaging is Here to Help You Build Better Relationships Now

Posted by Andrew Kimmell on Dec 18, 2018 8:00:00 AM

A few years ago, listening to the Seeking Wisdom podcast, I heard Drift CEO David Cancel say “your website is like your store,” and it all clicked. Our websites are like our physical brick and mortar stores, and we're creating an experience for every customer who visits, just like we would if we were meeting in person.

If we thought about our websites that way, we’d do things a little differently.

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Topics: conversational SMS campaings, Marketing, SMS, Mobile, Sales Acceleration, sales, Partner Network, marketplace

How to Send Conversational SMS Campaigns Without Sounding Like a Mass Marketer

Posted by Andrew Kimmell on Nov 16, 2018 3:56:40 PM

Business texting, like any business communication, is a dance between selling and information, between friendliness and respect, between brevity and thoroughness. In this dance, the difference between you and a mass marketer is how much attention you pay to your partner.

A mass marketer isn’t concerned with a personal connection or a tailored approach. You can be different.

An attentive conversational texter asks: is my goal a response, a time for a call, a yes or no? Am I adding value? Do I sound like a human? Once you know your objective, figuring out what to say, directly, without flash, comes easy.

Here’s how to send conversational SMS campaigns without sounding like a dreaded mass marketer.

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Topics: conversational SMS campaings, Business Texting, meeting booking, 101 Text Message Templates, SMS, Marketing, sales, Sales Acceleration