TextUs and Herefish have joined forces to enable recruiting firms to combine corporate-level recruiting automation with desk-level, real-time communication with candidates, contractors, and clients. With a conversational approach to text messaging and strategic automation you’ll be able to create a stand-out candidate experience.

Now, when you hear “automated text messaging,” you may think of the spammy SMS marketing of yore, but that’s not what we’re about. We empower you to create a personalized experience that gives your candidates a 1:1 connection with your recruiters.

Let’s be real: cold calls are old-fashioned and awkward, and don’t get results. We don’t like cold calling. Your customers don’t like cold calls. But phone calls are still an important tool. You can make calls more powerful by being strategic about when you use them.

When you combine a well-timed text with a call, you get the double benefit of the quick casualness of text and the warmer connection of a real voice. Think of texts and calls as partners getting the same job done in different ways. So let’s look at how to make that partnership successful.

A few years ago, listening to the Seeking Wisdom podcast, I heard Drift CEO David Cancel say “your website is like your store,” and it all clicked. Our websites are like our physical brick and mortar stores, and we're creating an experience for every customer who visits, just like we would if we were meeting in person.

If we thought about our websites that way, we’d do things a little differently.

Business texting, like any business communication, is a dance between selling and information, between friendliness and respect, between brevity and thoroughness. In this dance, the difference between you and a mass marketer is how much attention you pay to your partner.

A mass marketer isn’t concerned with a personal connection or a tailored approach. You can be different.

An attentive conversational texter asks: is my goal a response, a time for a call, a yes or no? Am I adding value? Do I sound like a human? Once you know your objective, figuring out what to say, directly, without flash, comes easy.

Here’s how to send conversational SMS campaigns without sounding like a dreaded mass marketer.