Maybe you have bad associations with texting a lot of people at once. You think “mass texting” and you might picture the worst kind of business communication -- anonymous, generic outreach or promotional messages that don’t meaningfully consider the audience on the other side of them.
When text messaging first started being used for business, campaigns were all about impersonal marketing. Contacts received bland, promotional messages from 5-digit numbers. These messages didn’t inspire conversation or connection -- often they were just interruptions that got quickly deleted.