A few years ago, listening to the Seeking Wisdom podcast, I heard Drift CEO David Cancel say “your website is like your store,” and it all clicked. Our websites are like our physical brick and mortar stores, and we're creating an experience for every customer who visits, just like we would if we were meeting in person.
If we thought about our websites that way, we’d do things a little differently.
Topics: conversational SMS campaings, Marketing, SMS, Mobile, Sales Acceleration, sales, Partner Network, marketplace
If you aren’t texting, you’re missing out on potential deals. Sales have had to pivot since inception, from door-to-door salespeople to letters to phone calls (a big leap!), then calls to email. And, just as you would’ve been missing out on great connections if you hadn’t started emailing your prospects in the past decade, today, you need to text your contacts. Just take a look:
Let’s put those numbers into words.
Topics: SMS, Text Messaging, Definitive Guide to Business Texting, Business Texting, sales
Business texting, like any business communication, is a dance between selling and information, between friendliness and respect, between brevity and thoroughness. In this dance, the difference between you and a mass marketer is how much attention you pay to your partner.
A mass marketer isn’t concerned with a personal connection or a tailored approach. You can be different.
An attentive conversational texter asks: is my goal a response, a time for a call, a yes or no? Am I adding value? Do I sound like a human? Once you know your objective, figuring out what to say, directly, without flash, comes easy.
Here’s how to send conversational SMS campaigns without sounding like a dreaded mass marketer.
Topics: conversational SMS campaings, Business Texting, meeting booking, 101 Text Message Templates, SMS, Marketing, sales, Sales Acceleration
Nowadays, it’s expected that businesses use text messaging. In fact, 64% of customer prefer text messaging over voice when it comes to customer service. Because texting for business has become the norm, you can use it much in the same way you would phone or email to get a conversation with a prospect going. The biggest difference? That’s right -- people actually read their text messages.
Topics: SMS, Marketing, Text Messaging, Business Texting, 101 Text Message Templates, sales, Sales Acceleration
You can’t reach your goals unless you have solid metrics to track your progress as you go. You can’t get healthy without measuring pounds lost or calories burned. You can’t get rich without measuring profits or ROI.
And you can’t improve your candidate experience without metrics that let you know how often your recruiters are communicating with your contacts.
Topics: Bullhorn, sales, SMS, Staffing and Recruiting, Business Texting, Text Messaging
Today kicks off day two of Bullhorn Engage 2018!
The TextUs team is at the booth and we’re prepping our roundtable to make sure it’s packed with all the info you need to help your recruiters get in touch with the right candidates at the right time.
We’re putting the finishing touches on our Engage with TextUs conference page, where you can find our latest updates and content throughout the show.
Topics: Bullhorn, sales, SMS, News and Updates, Business Texting, Staffing and Recruiting, Inside Sales
As recruiters and salespeople, we spend tons of time and energy reaching out to our candidates and leads.
Topics: Text Messaging, Staffing and Recruiting, Business Texting, sales, Sales Acceleration, Inside Sales, Bullhorn
