Recently, we discussed how to promote your job postings using text messaging. Now we’re going to take things to the next level and talk about how you can use conversational texting to qualify leads.
You can now stream the 2018 State of Staffing Webinar, featuring an in-depth exploration of the data from the State of Staffing report. It also offers actionable tips on how you can align your outreach strategy, candidate experience, and tech stack to fuel optimal growth.
Your team works hard to source candidates, connect with top talent, and fill open positions as fast as possible. The race to scoop up talent is real, and you know that if your team isn’t the first ones out of the gate, your odds of winning plummet. But, do you know how your team compares to industry averages for days to close?
Maybe you have bad associations with texting a lot of people at once. You think “mass texting” and you might picture the worst kind of business communication -- anonymous, generic outreach or promotional messages that don’t meaningfully consider the audience on the other side of them.
When text messaging first started being used for business, campaigns were all about impersonal marketing. Contacts received bland, promotional messages from 5-digit numbers. These messages didn’t inspire conversation or connection -- often they were just interruptions that got quickly deleted.