--- title: How Your Communication Strategy Can Affect Your Growth description: We asked 45 staffing professionals how they communicated with prospects and then created this report to offer insight into strategies that your firm can use to grow faster. image: https://blog.textus.com/hubfs/blog-files/ThinkstockPhotos-post.jpg --- [< TextUs Home](https://textus.com/) [![TextUs-Web-Logo-Final](https://blog.textus.com/hs-fs/hubfs/Logos_and_Branding/TextUs-Web-Logo-Final.png?width=182&name=TextUs-Web-Logo-Final.png "TextUs-Web-Logo-Final")](https://blog.textus.com/) # How Your Communication Strategy Can Affect Your Growth Posted by [TextUs Team](https://blog.textus.com/author/textus-team) on Oct 21, 2015 12:37:50 PM ![](https://blog.textus.com/hubfs/Logos_and_Branding/TextUs-icon.png) Find me on: [Facebook ](https://www.facebook.com/TextUsBizApps) [LinkedIn](https://www.linkedin.com/company/textus-biz) [Twitter ](https://twitter.com/TextUsBiz) - [Tweet](https://twitter.com/share) ![](https://blog.textus.com/hs-fs/hubfs/blog-files/ThinkstockPhotos-post.jpg?width=790&height=501&name=ThinkstockPhotos-post.jpg) We asked 45 staffing professionals how they communicated with prospects and then created  [this report](http://start.textus.biz/staffingbenchmarkingreport) to offer insight into strategies that your firm can use to grow faster. In analyzing the data we segmented the results by fast-growth firms (those expecting more than 50% growth this year), and slow-growth firms (those expecting less than 5% this year). What we found was amazing. The communication strategies in these segments were dramatically different when it came to phone, email, social and SMS. Firms in the fast-growth category tend to use phone and email less frequently, while focusing more heavily on SMS and social media. And that’s just the beginning. These fast-growth firms not only communicate using a different channel strategy, but they also use these channels differently. Based on comments in the survey, slow-growth firms were more likely to use the terms “mass” and “blast” when discussing their approach to using SMS. On the other hand, fast-growth firms talked about using direct, personal channels for “regular communication.” Our take is that the difference between the fast-growth and slow-growth firms can be defined by two key factors. 1. ##### **How personalized is your communication?** **Fast Growth:** Personalized normal communication **Slow Growth:** Mass non-personal communication 1. ##### **What communication channels do you use?** **Fast Growth: **Heavy use of the phone and email **Slow Growth:** Increased use of non-traditional SMS and social channels ###### **Here are a few of the highlights from the findings:** - More than half of staffing firm respondents expect their companies to grow by more than 20% this year. - Companies predicting growth rates of 50%+ in 2015 communicate through social media and SMS texting significantly more than slower-growth firms. - 75% of staffing firm respondents believe that text messaging is an effective form of communication for their company. [Download the Staffing Industry Sales Communication Benchmarking Report](http://start.textus.biz/staffingbenchmarkingreport?__hssc=117621654.3.1444696027783&__hstc=117621654.0115380f9761503070f481b4ee7eef38.1444264335838.1444351883160.1444696027783.4&hsCtaTracking=5bb3205a-e045-4078-8713-9672daeb6b47%7Cff82acc3-e8fd-40) Take a look and let us know what you think in the comments below. Does your firm use non-traditional communication channels? Are your recruiters blasting prospects or starting a conversation? The answer to these questions might matter more than we think. But we’ll let you be the judge. This post originally appeared on Staffing Industry Analysts: [http://www.thestaffingstream.com/2015/10/20/how-your-communication-strategy-can-affect-your-growth/](http://www.thestaffingstream.com/2015/10/20/how-your-communication-strategy-can-affect-your-growth/) ---   Also See:  ###### [9 Text Message Templates for Businesses](https://blog.textus.com/9-text-message-templates-for-businesses) ###### [Why Text Messaging is the Business Communication Wave of the Future](https://blog.textus.com/why-text-messaging-is-the-business-communication-wave-of-the-future) ###### [Business Text Messaging Etiquette: How (and How Not) to Text Customers and Prospects](https://blog.textus.com/business-text-messaging-etiquette-how-and-how-not-to-text-customers-and-prospects) Topics: [Press](https://blog.textus.com/topic/press), [Staffing and Recruiting](https://blog.textus.com/topic/staffing-and-recruiting) ![](https://px.ads.linkedin.com/collect/?pid=154729&fmt=gif)